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I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: Don't sweat it: rules were meant to be broken.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Heart
Game
Virgin
Always
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Never
Games
Sweat
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Fortunately we're not a public company - we're a private group of companies, and I can do what I want.
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Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.
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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
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When people screw up, give them a second chance.
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India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.
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I'm not the sort of person who fears failure.
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The extraordinary thing about the record industry is how success can take off without warning.
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Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.
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Your brand name is only as good as your reputation
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There is no planet B. We have to take care of the one we have
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There is no real difference between work and play - it’s all living.
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Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.
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Capitalism has never stood back and examined itself properly. I think everybody knows that capitalism is the only thing that works, but is the current form of capitalism the best way of it working?
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Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.
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I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's Tubular Bells [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.
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It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
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I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.
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I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience it is just a learning curve.
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Life is a helluva lot more fun if you say yes rather than no
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