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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
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Protect
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Downside
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Adventurer
Sure
Calculated
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Take
Otherwise

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When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.
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Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.
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Everything in your business can be outsourced... if you're not emotionally attached to doing it all.
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It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
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And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
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It's incredible to get people to turn out right in the middle of no where.
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I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.
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I never went into business to make money, but I have found that if I have fun, the money will come.
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Be the best at what you do
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It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
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I definitely go on gut instinct but it has always had the back up of research and information.
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Success comes from delegating, risk-taking and having a good TEAM!
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Wine, like life, is meant to be enjoyed.
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Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.
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In business, as in life, all that matters is that you do something positive.
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