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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Trying
Protect
Going
Health
Downside
Make
Risk
Adventurer
Sure
Calculated
Ends
Risks
Nothing
Covered
Take
Otherwise
Many
Inspire

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People flourish if they’re praised.
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I'm a great believer that saying yes is a lot more fun than saying no.
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We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...
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Luck is when determination meets opportunity
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So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
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To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
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We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.
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I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's Tubular Bells [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.
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If you don’t enjoy it, don’t do it. You must love what you do.
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Just watching Israel bombarding Palestine and Palestine sending one or two little rockets over to Israel - it's just too sad for words.
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
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We will be producing supersonic planes which will go far, far faster than Concordes. New York to Tokyo could be less than an hour. You could be traveling at 19,000 miles an hour orbitally.
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Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.
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Those who achieve great things are the ones willing to be scared but not scared off. If you dream big and take risks, impossible becomes just a word.
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Please don’t get hung up on this question of whether you need to have experience in an industry before you launch your startup.
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In business, as in life, all that matters is that you do something positive.
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If you aim higher than you expect, you could reach higher than you dreamed.
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