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An exceptional company is the one that gets all the little details right.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Little
Right
Exceptional
Details
Gets
Company
Littles

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As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.
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Grow internally first. Strengthen your bottom line first before considering external growth.
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Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.
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When people warn me against doing something once my mind is made up, I grow increasingly determined to try it.
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I have learnt more from my failures than my successes.
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A good leader leads from the front. Don't get stuck in the office. Get out, meet people and listen to their stories.
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If you can run one business well, you can run any business well.
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So I've seen life as one long learning process.
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Money gives you the freedom to do with your time what you want to do with it
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I truly believe that capitalism was created to help people live better lives, but sadly over the years it has lost its way a bit. The short-term focus on profit has driven most businesses to forget about the important long-term role they have in taking care of people and the planet.
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A generation ago, the image was that you had to trample everyone else down to succeed but I don't believe that makes good business sense.
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If you don't have time for the small things, you won't have time for the big things
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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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I've been in Africa, and I've been to hospitals of Africa, and they're not hospitals, they're places where people go to die. And rows and rows and rows of people just dying and the waiting rooms of the hospitals are full of people waiting to get into the beds of the people who died the night before, and they're dying from unnecessary diseases.
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Many assume my business success has brought me happiness. But the way I see it, I am successful because I am happy.
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However small a company, its founders should try to expand people's opportunities and choices.
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The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
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Have fun, work hard and money will come. Don't waste time - grab your chances. Have a positive outlook on life. When it's not fun, move on.
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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
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Business is what concerns us. If you care about something enough to do something about it, you're in business
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