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Brands always mean something. If you don't define what the brand means, your competitors will

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Define
Means
Mean
Something
Always
Competitors
Brand
Brands

More quotes by Richard Branson

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It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.
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Listen. Take the best. Leave the rest.
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I am always working on the go.
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It is important in life to turn adversity to success
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My biggest motivation? Just to keep challenging myself
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Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
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In the beginning it was just about the business - now it's about the brand.
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People do not mind people who try things and fail. If you're a good entrepreneur, you're not going to succeed in every single thing you try. You've got to try to succeed at more things than fail.
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I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
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As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.
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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
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I've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.
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We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
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We've definitely cracked the technology. Now we're just trying to be able to produce the amount of fuels that we need to satisfy our own needs and then other people's needs.
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Mentorship is key to unlocking each of our entrepreneurial spirits.
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Like getting into a bleeding competition with a blood bank.
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Smoking marijuana, as long as you leave the nicotine out of it, is certainly no more damaging than having a drink, and I suspect better for you than having a drink.
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Screw it, let's do it - Just get on with it and do it
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