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Brands always mean something. If you don't define what the brand means, your competitors will

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Brand
Brands
Define
Means
Mean
Something
Always
Competitors

More quotes by Richard Branson

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A business can be started with very little money.
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Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
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Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.
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In Syria, if [Bashar al-] Assad had just been a statesman and handed over the reigns in time, Syria would not be heading down the nightmare that it is today.
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Business is what concerns us. If you care about something enough to do something about it, you're in business
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Unless you dream, nothing will happen. If you dream, you might be able to make your dreams come true.
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I believe in benevolent dictatorship provided I am the dictator.
Richard Branson
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We will eventually build space science labs and hotels, prodding the capability for missions beyond the orbit of the Earth. Our space-hotel guests will be able to take breath-taking excursions, flying a couple of hundred feet above the Moon's surface in small two-man spaceships. In time, we will launch missions to Mars and beyond.
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I rely far more on gut instinct than researching huge amounts of statistics.
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I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.
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Embrace a mistake and learn from it don't regret them.
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I am a great believer that you need passion and energy to create a truly successful business.
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
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Having a good network can be invaluable. It opens doors for you and allows you to enter into opportunities that are beneficial to your business.
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If you aim higher than you expect, you could reach higher than you dreamed.
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Perhaps my early problems with dyslexia made me more intuitive: when someone sends me a written proposal, rather than dwelling on detailed facts and figures I find that my imagination grasps and expands on what I read.
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Screw it, let's do it - Just get on with it and do it
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I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.
Richard Branson
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Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.
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If you are a new startup company, try not to arouse the interest or suspicion of your competition especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
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