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Brands always mean something. If you don't define what the brand means, your competitors will

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Brands
Define
Means
Mean
Something
Always
Competitors
Brand

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I'm not the sort of person who fears failure.
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I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
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To stand still today is to go backwards...and quickly...!
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Consider getting smaller in order to get bigger.
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When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.
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Do not be embarrassed by your failures, learn from them and start again.
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It is not for me (to decide). It is up to the company to decide whether the price is fair or not.
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What's the quickest way to become a millionaire? Borrow fivers off everyone you meet.
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Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.
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Companies need to have a lot more flexibility with their people... . If somebody wants to golf around the world for two months, okay, well, maybe on an unpaid basis, let them do it. That sort of flexibility I think is incredibly important because most of our time, we spend at work.
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I learnt from an early age this need to delegate responsibility out to other team members as there is just too much for one person to do themselves. What is the point of hiring talented team members if you don't give them the freedom to make the most of the chance you have given them?
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We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.
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Leading by fear is a lot of companies' approach, and a horrible way for people to exist in their lives, when most of your life is spent at work.
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
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Most skills can be learned, but it is difficult to train people on their personality.
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THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.
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Failing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
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To be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.
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