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Play fair, be prepared for others to play dirty, and don't let them drag you into the mud.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Fairs
Fair
Prepared
Others
Play
Mud
Fairness
Drag
Dirty

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I decided there must be room for another airline when I spent two days trying to get through to People Express.
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Don’t just play the game – change it for good.
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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
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Your brand name is only as good as your reputation
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Like getting into a bleeding competition with a blood bank.
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The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.
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And obviously, from our own personal point of view, the principal challenge is a personal challenge.
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Screw it, just do it!
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Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours
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I am a believer in trying to treat people properly and trying to respond and making sure that I find the time to be courteous.
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Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.
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I definitely go on gut instinct but it has always had the back up of research and information.
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People flourish if they’re praised.
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Give your employees a mission that matches their ambitions. When you challenge people, they surprise you.
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In business, as in life, all that matters is that you do something positive.
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Take the competition seriously, but not yourself.
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Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.
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There are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.
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I have enjoyed life a lot more by saying yes than by sayings no.
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Take a chance - it's the best way to test yourself, have fund and push boundaries.
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