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Play fair, be prepared for others to play dirty, and don't let them drag you into the mud.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Fairness
Drag
Dirty
Fairs
Fair
Prepared
Others
Play
Mud

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Running a business is making a difference in people's lives
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Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.
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It always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.
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In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.
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And from, you know, small ideas, bigger ideas emerge. So we're starting with suborbital space flights and we'll then go into orbital space flights and, you know, maybe one day we'll send people on a one-way voyage into the depths of space as per the science fiction trips.
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As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.
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Listen to the customer's complaint and act fast.
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People flourish if they’re praised.
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I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.
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We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.
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My philosophy in life is that you only live once. Live life to its fullest.
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I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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Sometimes miracles come in pairs.
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Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
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Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.
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Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.
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There are some nasty, nasty incidents taking place in the world, but [it's] much better than it used to be.
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We've all got to do everything we can to avoid conflicts.
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There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.
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