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Play fair, be prepared for others to play dirty, and don't let them drag you into the mud.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Others
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Mud
Fairness
Drag
Dirty
Fairs
Fair
Prepared

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Every risk is worth taking as long as it's for a good cause, and contributes to a good life.
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Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.
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My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.
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Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.
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Most skills can be learned, but it is difficult to train people on their personality.
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Grow internally first. Strengthen your bottom line first before considering external growth.
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Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
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We have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying to do good and, you know, hopefully turn a profit, what we did was we pledged that we'd put all the profits from our airline business into trying to develop clean fuels.
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When I was young, every time I criticized someone, my mother would stand me in front of the mirror and say: 'The flaws you see in others are actually a reflection of yourself.' That taught me to pay close attention when I looked at others.
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Life is a helluva lot more fun if you say yes rather than no
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To have created one of the most respected companies in the world. Not necessarily the biggest.
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And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.
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To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
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I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.
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Brave people don't live forever, but cautious people don't live at all.
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Ideas Are The Lifeblood Of Business. Capture Every Fleeting Idea And Drive For Change.
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Doing good is good for business.
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A generation ago, the image was that you had to trample everyone else down to succeed but I don't believe that makes good business sense.
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It is important in life to turn adversity to success
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I've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.
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