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Play fair, be prepared for others to play dirty, and don't let them drag you into the mud.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Fairs
Fair
Prepared
Others
Play
Mud
Fairness
Drag
Dirty

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Business is what concerns us. If you care about something enough to do something about it, you're in business
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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.
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Set impossible challenges. Then catch up with them.
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If you don’t enjoy it, don’t do it. You must love what you do.
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Failing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
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Leading by fear is a lot of companies' approach, and a horrible way for people to exist in their lives, when most of your life is spent at work.
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It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.
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I felt uneasy about making the rapid decisions I have always made, and wondered whether every decision should be formally ratified and minuted at a board meeting.
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Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
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An exceptional company is the one that gets all the little details right.
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I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.
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Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
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When people warn me against doing something once my mind is made up, I grow increasingly determined to try it.
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Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.
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Past failures unlock future successes
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If you do something for fun and create the best possible product, then the profit will come.
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And from, you know, small ideas, bigger ideas emerge. So we're starting with suborbital space flights and we'll then go into orbital space flights and, you know, maybe one day we'll send people on a one-way voyage into the depths of space as per the science fiction trips.
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It is important in life to turn adversity to success
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