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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard Branson
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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Consequence
Idealised
Image
Perfected
Trust
Branding
Public
Texture
Company
Reflect
Business
Brands
Character
Acquire
Many
Companies
More quotes by Richard Branson
I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.
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To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
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My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.
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I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.
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As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.
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The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
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A generation ago, the image was that you had to trample everyone else down to succeed but I don't believe that makes good business sense.
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We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.
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Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.
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An exceptional company is the one that gets all the little details right.
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I learnt from an early age this need to delegate responsibility out to other team members as there is just too much for one person to do themselves. What is the point of hiring talented team members if you don't give them the freedom to make the most of the chance you have given them?
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Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
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The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
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People do not mind people who try things and fail. If you're a good entrepreneur, you're not going to succeed in every single thing you try. You've got to try to succeed at more things than fail.
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If you want to be a Millionaire, start with a billion dollars and launch a new airline.
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The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.
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I think that not relying too heavily on one bank and one bank manager is a good rule to learn.
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Communication: the thing humans forgot when we invented words.
Richard Branson
Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.
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I have always believed that there is no point in having regrets as you learn far more from mistakes than successes. Embrace a mistake and learn from it don't regret them.
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