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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Many
Companies
Consequence
Idealised
Image
Perfected
Trust
Branding
Public
Texture
Company
Reflect
Business
Brands
Character
Acquire

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The extraordinary thing about the record industry is how success can take off without warning.
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Everybody has a camera on their phone these days, everybody wants a selfie or a picture, and the moment one person starts taking a picture everybody congregates around so I've become quite a fast walker. I don't like saying, No, to people but by walking fast one might be able to avoid the first photo.
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Set impossible challenges. Then catch up with them.
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To be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.
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I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.
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Focus on your business strengths and keep its weaknesses away from the competition or public.
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If you run your business fairly if you treat people well if you try to move your business into areas that are making a real positive difference to other peoples lives I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.
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We have a business that some people feel pollutes, and I happen to agree with them. ... And so on the basis of trying to do good and, you know, hopefully turn a profit, what we did was we pledged that we'd put all the profits from our airline business into trying to develop clean fuels.
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Those who achieve great things are the ones willing to be scared but not scared off. If you dream big and take risks, impossible becomes just a word.
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Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.
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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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The best way of learning about anything is by doing.
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I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
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It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.
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On conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.
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I have always believed that there is no point in having regrets as you learn far more from mistakes than successes. Embrace a mistake and learn from it don't regret them.
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