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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard Branson
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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Many
Companies
Consequence
Idealised
Image
Perfected
Trust
Branding
Public
Texture
Company
Reflect
Business
Brands
Character
Acquire
More quotes by Richard Branson
Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.
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I just love every minute of my life. I love the variety. Every minute of every day I'm meeting fascinating new people, learning and working with wonderful teams of people creating wonderful things.
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Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.
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Life is a helluva lot more fun if you say yes rather than no
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I'd like to see the government back a programme of research into the medical properties of cannabis and I do not object to its responsible use as a recreational relaxant.
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Learn to live on the edge.
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My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'
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I personally don't believe anything is impossible. With enough determination and effort, almost everything is possible.
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Whether we're fighting climate change or going to space, everything is moved forward by computers, and we don't have enough people who can code
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When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire ... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.
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I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.
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I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience it is just a learning curve.
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If you're looking to become an entrepreneur then don't waste your time going to university or business school - just get on and do it.
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When I was young, every time I criticized someone, my mother would stand me in front of the mirror and say: 'The flaws you see in others are actually a reflection of yourself.' That taught me to pay close attention when I looked at others.
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And from, you know, small ideas, bigger ideas emerge. So we're starting with suborbital space flights and we'll then go into orbital space flights and, you know, maybe one day we'll send people on a one-way voyage into the depths of space as per the science fiction trips.
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Enjoy life - you only get one.
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THERE'S NO OTHER WAY to find out whether or not you'll be successful other than just doing it
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If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.
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The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
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Business is what concerns us. If you care about something enough to do something about it, you're in business
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