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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard Branson
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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Idealised
Consequence
Perfected
Image
Branding
Trust
Texture
Public
Reflect
Company
Brands
Business
Acquire
Character
Many
Companies
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Surprisingly, a large number of people who fell out with their partners contacted us, saying that they would love to fly on a Virgle spaceship. But out of April Fools' jokes come real things, and I wouldn't be surprised, within the next 50 years, [if] there are one-way trips heading out into space with people on it. It would be very exciting.
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One of the best bits of advice I can give is, early on, when you're building a new business, try to find somebody to run it on a day-to-day basis to free yourself up to look at the bigger picture.
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Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
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The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.
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The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
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I set up this magazine called Student when I was 16, and I didn't do it to make money - I did it because I wanted to edit a magazine. There wasn't a national magazine run by students, for students. I didn't like the way I was being taught at school. I didn't like what was going on in the world, and I wanted to put it right.
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Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.
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It always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.
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It's incredible to get people to turn out right in the middle of no where.
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There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.
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One key to entrepreneurial success is to get a great group of people around you who believe in your idea.
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A little humour is good for the soul - regardless of how old you may be.
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I just wanted to create things that I could be proud of. Money was just an evil byproduct to pay the bills at the end of the year.
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Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
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Communication: the thing humans forgot when we invented words.
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I am impressed with just the enthusiasm for life and the fact that some of these people are in their 80's, even 90's, and they're absolutely determined to get out there and make a difference.
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A generation ago, the image was that you had to trample everyone else down to succeed but I don't believe that makes good business sense.
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I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!
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I just love every minute of my life. I love the variety. Every minute of every day I'm meeting fascinating new people, learning and working with wonderful teams of people creating wonderful things.
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Having a good network can be invaluable. It opens doors for you and allows you to enter into opportunities that are beneficial to your business.
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