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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Richard Branson
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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Company
Reflect
Business
Brands
Character
Acquire
Many
Companies
Consequence
Idealised
Image
Perfected
Trust
Branding
Public
Texture
More quotes by Richard Branson
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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Exploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word.
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It's obviously incredibly important to keep the body fit in order to keep the mind fit, and be able to find time for friends.
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Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.
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Smoking marijuana, as long as you leave the nicotine out of it, is certainly no more damaging than having a drink, and I suspect better for you than having a drink.
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The best advice I ever received? Simple: Have no regrets.
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In Syria, if [Bashar al-] Assad had just been a statesman and handed over the reigns in time, Syria would not be heading down the nightmare that it is today.
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Success comes from delegating, risk-taking and having a good TEAM!
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
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Screw it, let's do it - Just get on with it and do it
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Any idea can be a great idea if you think differently, dream big and commit to seeing it realized
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I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.
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Just watching Israel bombarding Palestine and Palestine sending one or two little rockets over to Israel - it's just too sad for words.
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If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.
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Unless you dream, nothing will happen. If you dream, you might be able to make your dreams come true.
Richard Branson
If you have an idea that's going to make a big difference to people's lives, and other people are not doing it, you know, just say screw it, do it and get on with it, and give it a go.
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Life is a helluva lot more fun if you say yes rather than no
Richard Branson
Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
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The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
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