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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Character
Acquire
Many
Companies
Consequence
Idealised
Image
Perfected
Trust
Branding
Public
Texture
Company
Reflect
Business
Brands

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Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!
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Universities are fantastic places to gain knowledge on a subject, develop a personal network, explore your character and learn new techniques to approach problems.
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I truly believe that capitalism was created to help people live better lives, but sadly over the years it has lost its way a bit. The short-term focus on profit has driven most businesses to forget about the important long-term role they have in taking care of people and the planet.
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When I was young, every time I criticized someone, my mother would stand me in front of the mirror and say: 'The flaws you see in others are actually a reflection of yourself.' That taught me to pay close attention when I looked at others.
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Learn to live on the edge.
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We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
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Screw it, let's do it - Just get on with it and do it
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It always pays off to focus on things that will make you feel proud. Remember this during every difficult decision you face.
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I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.
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I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.
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Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.
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Those who achieve great things are the ones willing to be scared but not scared off. If you dream big and take risks, impossible becomes just a word.
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
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Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.
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I think that not relying too heavily on one bank and one bank manager is a good rule to learn.
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It's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.
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Government and business must come together on the interlinked issues of conservation, economic development and renewable energy. There are literally thousands of businesses, many in the tourism industry, that depend on an intact marine environment for their long-term survival.
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Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.
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The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.
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