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Remember the to-do list but don't forget the to-be list.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
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More quotes by Richard Branson

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When people warn me against doing something once my mind is made up, I grow increasingly determined to try it.
Richard Branson
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I rely far more on gut instinct than researching huge amounts of statistics.
Richard Branson
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Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
Richard Branson
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I was born under a lucky star, and I have nothing whatsoever to regret. I wouldn't change a thing about my life.
Richard Branson
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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard Branson
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Bakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.
Richard Branson
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I just wanted to create things that I could be proud of. Money was just an evil byproduct to pay the bills at the end of the year.
Richard Branson
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If you can run one business well, you can run any business well.
Richard Branson
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I'm a great believer that saying yes is a lot more fun than saying no.
Richard Branson
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So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
Richard Branson
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A good leader leads from the front. Don't get stuck in the office. Get out, meet people and listen to their stories.
Richard Branson
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Red tape will often get in your way. It's one of the reasons I often carry scissors!
Richard Branson
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There are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.
Richard Branson
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If you don’t enjoy it, don’t do it. You must love what you do.
Richard Branson
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When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
Richard Branson
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There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.
Richard Branson
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And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.
Richard Branson
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My definition of success? The more you are actively and practically engaged, the more successful you will feel.
Richard Branson
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Space is hard - but worth it. We will persevere and move forward together.
Richard Branson
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Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!
Richard Branson