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To succeed in business you need to be original, but you also need to understand what your customers want.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Business
Also
Need
Needs
Originals
Original
Customers
Succeed
Understand

More quotes by Richard Branson

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When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
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Red tape will often get in your way. It's one of the reasons I often carry scissors!
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I believe a good leader brings out the best in people by listening to them, trusting in them, believing in them, respecting them and letting them have a go.
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I think I've learned that if you have a house, you end up living in the kitchen, so if you have one big kitchen and then enough bedrooms for your family, that's about all you need for a home.
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Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.
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The best advice I could give anyone is to spend your time working on whatever you are passionate about in life.
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Failing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
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I am constantly pushing myself and my own expectations and have always found that I've always come out better for it. Fear is human nature, but turning fear into opportunity is what will make a difference. I would much rather look back at my life saying I can't believe I did that, than, What if I had done that?
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We will be producing supersonic planes which will go far, far faster than Concordes. New York to Tokyo could be less than an hour. You could be traveling at 19,000 miles an hour orbitally.
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There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
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The most important thing for entrepreneurs is not to be put off by failure.
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You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.
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When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.
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Life is a helluva lot more fun if you say yes rather than no
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My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'
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Unless you dream, nothing will happen. If you dream, you might be able to make your dreams come true.
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I'm a great believer that saying yes is a lot more fun than saying no.
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I never really felt secure until I was well into my 30s, because anytime I had success, I would invest in new projects.
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I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
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