Quote

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Way
Realistic
Helpful
Unexpected
Customers
Expectations
Retention
Keys
Preferably
Meet
Exceed
Ways
Customer

More quotes by Richard Branson

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I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.
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My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.
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The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
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Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else.
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Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
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There are some nasty, nasty incidents taking place in the world, but [it's] much better than it used to be.
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Every risk is worth taking as long as it's for a good cause, and contributes to a good life.
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If you don’t enjoy it, don’t do it. You must love what you do.
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I think the most important thing is that in the last seven days we've just had the greatest adventure of our lifetimes. I'm inquisitive ... and I love a new challenge... and if I feel that we can do it better than it's been done by other people, we'll have a go.
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It took me years to work out the difference between net and gross. In meetings I just used to say, 'Tell me if it's good or bad news.
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A good leader leads from the front. Don't get stuck in the office. Get out, meet people and listen to their stories.
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I am always working on the go.
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Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.
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Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
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We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.
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There are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.
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My philosophy in life is that you only live once. Live life to its fullest.
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I was the kind of entrepreneur that never really felt I made it. When Mike Olefield's Tubular Bells [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.
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If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.
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Business is what concerns us. If you care about something enough to do something about it, you're in business
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