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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard Branson
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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Meet
Exceed
Ways
Customer
Way
Realistic
Helpful
Unexpected
Customers
Expectations
Retention
Keys
Preferably
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No matter where my travels take me, my day starts with a good work out, preferably kitesurfing or tennis. Exercise puts me in the right state of mind for the day. Dedicating time in the morning to exercise your body will make a big difference when you have to focus your mind on the day's work.
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Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.
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Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
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Failing can provide invaluable lessons and making mistakes and experiencing setbacks is part of the DNA of every successful entrepreneur.
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I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.
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Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.
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My definition of success? The more you are actively and practically engaged, the more successful you will feel.
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I have learnt so much over my 40 years of business which would have been valuable to me when I was younger.
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It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.
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I also know, as an entrepreneur myself, you face new obstacles every day and you need to have the perseverance to see them through.
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Seek out strategic alliances they are essential to growth and provide resistance to bigger competition.
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When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.
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A business can be started with very little money.
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I never went into business to make money, but I have found that if I have fun, the money will come.
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