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Don't think about making money, think about making a difference, spot where others are doing it badly and do it better

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Better
Badly
Think
Spots
Thinking
Improvement
Difference
Differences
Making
Others
Money
Spot

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I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and that sequence of calls propels me forward.
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If you spot an opportunity and are really excited by it, throw yourself into it with everything you've got.
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Take the competition seriously, but not yourself.
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Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
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The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
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Space is hard - but worth it. We will persevere and move forward together.
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The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
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It's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.
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Capitalism has never stood back and examined itself properly. I think everybody knows that capitalism is the only thing that works, but is the current form of capitalism the best way of it working?
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My people are at the core of everything I do, and I recognize the importance of giving them the flexibility to balance work around their personal lives.
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As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation.
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I also know, as an entrepreneur myself, you face new obstacles every day and you need to have the perseverance to see them through.
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Business is what concerns us. If you care about something enough to do something about it, you're in business
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Your brand name is only as good as your reputation
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Quality brands never go bankrupt.
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Brave people don't live forever, but cautious people don't live at all.
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You know I think if the people who work for a business are proud of the business they work for, they'll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well.
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