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Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
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Attract
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Play
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Feel
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Leadership
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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
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A company's employees are its greatest asset and your people are your product
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A business can be started with very little money.
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I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
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It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.
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Bakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.
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I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.
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Listen to the customer's complaint and act fast.
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Money gives you the freedom to do with your time what you want to do with it
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You're offering a great service. People are tuning in. So continue to find great people, continue to do what you're doing. And do it better than your rivals. I know that's easier said than done.
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There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.
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Not enough people realize the satisfaction you can get from really pushing yourself to the limits.
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For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility.
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I am always working on the go.
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Right now I'm just delighted to be alive and to have had a nice long bath.
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When I was young, every time I criticized someone, my mother would stand me in front of the mirror and say: 'The flaws you see in others are actually a reflection of yourself.' That taught me to pay close attention when I looked at others.
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I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: Don't sweat it: rules were meant to be broken.
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If you are a new startup company, try not to arouse the interest or suspicion of your competition especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
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If you want to be a Millionaire, start with a billion dollars and launch a new airline.
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Ideas Are The Lifeblood Of Business. Capture Every Fleeting Idea And Drive For Change.
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