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Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Feel
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Feels
Brilliant
Great
Leadership
Work
Talent
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Create
Make
Company
Workplace
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Culture
Attract
People
Play
Hire

More quotes by Richard Branson

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I think that not relying too heavily on one bank and one bank manager is a good rule to learn.
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I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.
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I've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.
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I just think you need to spice up life every now and then with a bit of adventure and excitement.
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On conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.
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Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.
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Surprisingly, a large number of people who fell out with their partners contacted us, saying that they would love to fly on a Virgle spaceship. But out of April Fools' jokes come real things, and I wouldn't be surprised, within the next 50 years, [if] there are one-way trips heading out into space with people on it. It would be very exciting.
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As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation.
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I definitely go on gut instinct but it has always had the back up of research and information.
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And obviously, from our own personal point of view, the principal challenge is a personal challenge.
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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
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You never know with these things when you're trying something new what can happen. This is all experimental.
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Money is a poor indicator of success.
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If you want to be a Millionaire, start with a billion dollars and launch a new airline.
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I am passionate about many things but conserving our planet and its species is a high priority of mine.
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To succeed in business you need to be original, but you also need to understand what your customers want.
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Like getting into a bleeding competition with a blood bank.
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Launching a business is essentially an adventure in problem-solving.
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I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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THERE'S NO OTHER WAY to find out whether or not you'll be successful other than just doing it
Richard Branson