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It isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Anything
Productive
People
Effective
Content
Empowers
Choice
Workforce
Leadership
Employees
Choices
Engagement
Force
Employee
Makes
Empowering

More quotes by Richard Branson

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It's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.
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On conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.
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Past failures unlock future successes
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And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.
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Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it.
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When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.
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Consider getting smaller in order to get bigger.
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It's really important to find an hour or two to a day to make sure that you keep healthy, keep fit. It's very easy just to forget that aspect. And if you're feeling really good and fit, I think you can get two or three extra hours a day of hard work in as well.
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I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.
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If somebody offers you an amazing opportunity but you are not sure you can do it, say yes-then learn how to do it later!
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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
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I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and that sequence of calls propels me forward.
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If you run your business fairly if you treat people well if you try to move your business into areas that are making a real positive difference to other peoples lives I think you'll A. have much pleasant life, but B. I think you'll have a much more successful business.
Richard Branson
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It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
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Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.
Richard Branson
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In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.
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If you want milk, don't sit on a stool in the middle of a field in the hope that a cow will back up to you.
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When people screw up, give them a second chance.
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Running a business is making a difference in people's lives
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Every great movement in the world starts with a tiny group of people who simply refuse to accept a situation.
Richard Branson