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Life can seem rather unreal at times. Alive and well and loving one day. No longer there the next.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Seems
Unreal
Wells
Loving
Well
Seem
Life
Longer
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
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The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
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Please be polite. Nothing in life should erode the habit of saying thank you to people or praising them.
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Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
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I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.
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Past failures unlock future successes
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I think the most important thing is that in the last seven days we've just had the greatest adventure of our lifetimes. I'm inquisitive ... and I love a new challenge... and if I feel that we can do it better than it's been done by other people, we'll have a go.
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There are millions of people out there who would love to become astronauts, who'd love to go to space - they'd love to look back at this wonderful world from space. That will be the engine that will enable us then to develop spaceships to transport people around the world at tremendous speeds in an environmentally friendly way.
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The risk is worth it. Mike would have been the first to say that.
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I have enjoyed life a lot more by saying yes than by sayings no.
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The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
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If you aim higher than you expect, you could reach higher than you dreamed.
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If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.
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There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.
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Life is a series of ups and clowns. Make it worth your wild!
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I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.
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Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.
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What's the quickest way to become a millionaire? Borrow fivers off everyone you meet.
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Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
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To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
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