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Your brand name is only as good as your reputation

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Brand
Brands
Reputation
Management
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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
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Exploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word.
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Take the competition seriously, but not yourself.
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The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.
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Coming up with the bucket list is the easy part, but ticking off the list is the challenge. I love a good challenge, which is why I strongly advise everyone to come up with a bucket list. It doesn't have to contain out of this world tasks. But once you have written down the list, screw it, just do it!
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Don’t just play the game – change it for good.
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I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.
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Building a business is not rocket science, it's about having a great idea and seeing it through with integrity.
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It's never easy to set up any business, but it comes back to determination and drive and the love of what you do!
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Screw it, let's do it - Just get on with it and do it
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You never know with these things when you're trying something new what can happen. This is all experimental.
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I know enough to know that no man is an island.
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It took me years to work out the difference between net and gross. In meetings I just used to say, 'Tell me if it's good or bad news.
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The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.
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I just love life. I mean, you know, I love every second of it. I love people.
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No matter where my travels take me, my day starts with a good work out, preferably kitesurfing or tennis. Exercise puts me in the right state of mind for the day. Dedicating time in the morning to exercise your body will make a big difference when you have to focus your mind on the day's work.
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People flourish if they’re praised.
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I've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.
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In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.
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Your company should act as a springboard for ambitious employees, not a set of shackles.
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