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Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Also
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Sometimes
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Virgin
Risk
Essentials
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Control
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Tight
Always
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Survived
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Costs
Business
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Cash
Lavishly
Keep
Spend
Throughout
Downside

More quotes by Richard Branson

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I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of customers and shareholders.
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We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.
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Launching a business is essentially an adventure in problem-solving.
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Your company should act as a springboard for ambitious employees, not a set of shackles.
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Screw it, let's do it - Just get on with it and do it
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As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.
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Red tape will often get in your way. It's one of the reasons I often carry scissors!
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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.
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The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
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It's obviously incredibly important to keep the body fit in order to keep the mind fit, and be able to find time for friends.
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I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.
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If family or friends are unwell or ill - it's perhaps the only thing that really can make one feel vulnerable.
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Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.
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It is important in life to turn adversity to success
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As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.
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Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.
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There is no real difference between work and play - it’s all living.
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The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
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We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.
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The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.
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