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You can never go too far wrong by thinking like a customer who’s new to the business.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Business
Never
Thinking
Like
Customer
Customers
Wrong

More quotes by Richard Branson

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We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
Richard Branson
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We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.
Richard Branson
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Over the years I have found one of my best strengths is my ability to recognise talent and trust them.
Richard Branson
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To have created one of the most respected companies in the world. Not necessarily the biggest.
Richard Branson
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The truth is this: the Earth cannot provide enough food and fresh water for 10 billion people, never mind homes, never mind roads, hospitals and schools.
Richard Branson
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Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.
Richard Branson
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I don't live my life thinking about if only. I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.
Richard Branson
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As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation.
Richard Branson
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I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.
Richard Branson
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I learnt from an early age this need to delegate responsibility out to other team members as there is just too much for one person to do themselves. What is the point of hiring talented team members if you don't give them the freedom to make the most of the chance you have given them?
Richard Branson
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If you aim higher than you expect, you could reach higher than you dreamed.
Richard Branson
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Richard Branson
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To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
Richard Branson
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I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.
Richard Branson
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It is important to remember that life is not a dress rehearsal and that none of us should waste our time on doing things that don’t spark fires within us. My golden rule for business and life is: We should all enjoy what we do and do what we enjoy.
Richard Branson
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Above all, you want to create something you're proud of.
Richard Branson
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I never wanted to be a businessman, I just wanted to change the world
Richard Branson
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I like to take chances on people, and whenever possible, promote from within - it sends a great message to everyone in the company when someone demonstrates a passion for the job and leadership skills at every step along the way and is rewarded with a leadership role.
Richard Branson
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I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard Branson
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Flowers flourish when they're watered, and shrivel up when they're not. People are no different. The best leaders are the ones who look for the best in people.
Richard Branson