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You can never go too far wrong by thinking like a customer who’s new to the business.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Never
Thinking
Like
Customer
Customers
Wrong
Business

More quotes by Richard Branson

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I just think you need to spice up life every now and then with a bit of adventure and excitement.
Richard Branson
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I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.
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A good leader leads from the front. Don't get stuck in the office. Get out, meet people and listen to their stories.
Richard Branson
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Entrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business drive, determination, passion and hard work are all free and more valuable than a pot of cash.
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India is an incredibly vibrant market, which Virgin already, through Virgin Atlantic, has the pleasure of working in. I am delighted that Virgin Comics will not only help to launch the Indian comic market and spin it into the West, but will develop new and exciting talent.
Richard Branson
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With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.
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Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
Richard Branson
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As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.
Richard Branson
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To be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.
Richard Branson
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Do not be embarrassed by your failures, learn from them and start again.
Richard Branson
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And obviously, from our own personal point of view, the principal challenge is a personal challenge.
Richard Branson
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Rather than getting nostalgic...embrace the new opportunities and challenges available to you now.
Richard Branson
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It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
Richard Branson
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Launching a business is essentially an adventure in problem-solving.
Richard Branson
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Government and business must come together on the interlinked issues of conservation, economic development and renewable energy. There are literally thousands of businesses, many in the tourism industry, that depend on an intact marine environment for their long-term survival.
Richard Branson
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Your brand name is only as good as your reputation
Richard Branson
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I am a believer in trying to treat people properly and trying to respond and making sure that I find the time to be courteous.
Richard Branson
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
Richard Branson
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Like getting into a bleeding competition with a blood bank.
Richard Branson
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I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.
Richard Branson