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You can never go too far wrong by thinking like a customer who’s new to the business.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Like
Customer
Customers
Wrong
Business
Never
Thinking

More quotes by Richard Branson

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We spend most of our lives working. So why do so few people have a good time doing it?
Richard Branson
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Doing good is good for business.
Richard Branson
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To be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.
Richard Branson
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I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.
Richard Branson
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It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
Richard Branson
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Protect your reputation. Don't be afraid of making mistakes.
Richard Branson
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My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.
Richard Branson
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We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.
Richard Branson
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Anyone who makes an effort at whatever they hope to accomplish can, and will, seriously improve their chances of succeeding.
Richard Branson
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To have created one of the most respected companies in the world. Not necessarily the biggest.
Richard Branson
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Remember the to-do list but don't forget the to-be list.
Richard Branson
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Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.
Richard Branson
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If you run a business, put on top your employees, then your consumers, and then your shareholders.
Richard Branson
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I've been very lucky. I come from a very close family. I'm also in a relationship that's been really good. Lasted a long time. We've got wonderful kids from that relationship, and they've had the benefit of being together. It's fantastic to have that sort of togetherness. It's a rarity these days.
Richard Branson
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Smoking marijuana, as long as you leave the nicotine out of it, is certainly no more damaging than having a drink, and I suspect better for you than having a drink.
Richard Branson
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It's obviously incredibly important to keep the body fit in order to keep the mind fit, and be able to find time for friends.
Richard Branson
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
Richard Branson
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Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.
Richard Branson
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A business is simply an idea to make other people's lives better.
Richard Branson
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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.
Richard Branson