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You can never go too far wrong by thinking like a customer who’s new to the business.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Never
Thinking
Like
Customer
Customers
Wrong
Business

More quotes by Richard Branson

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About 40 percent of my time is spent on social issues and building new organizations, more for the benefit of the climate or health issues.
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Quality brands never go bankrupt.
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I've never sued anybody, though there have been one or two occasions I've wanted to strangle one or two people.
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If you don’t enjoy it, don’t do it. You must love what you do.
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Money is a poor indicator of success.
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A little humour is good for the soul - regardless of how old you may be.
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To have created one of the most respected companies in the world. Not necessarily the biggest.
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If you follow your dreams and spend your life doing what brings you joy, you are more likely to find success
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What can you do to make a difference? And why should you do it? (...) the scale of one's social investments doesn't matter. What matters is that you operate as a force for good at every scale available to you.
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Money gives you the freedom to do with your time what you want to do with it
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We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
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Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else.
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Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.
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I'd like to see the government back a programme of research into the medical properties of cannabis and I do not object to its responsible use as a recreational relaxant.
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I've been very lucky. I come from a very close family. I'm also in a relationship that's been really good. Lasted a long time. We've got wonderful kids from that relationship, and they've had the benefit of being together. It's fantastic to have that sort of togetherness. It's a rarity these days.
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Two bricklayers work side by side. The first lays bricks. The second builds magnificent cathedrals. Think small vs. think big.
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I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.
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Brands always mean something. If you don't define what the brand means, your competitors will
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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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Exploration is a wonderful way to open our eyes to the world, & to truly see that impossible is just a word.
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