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You can never go too far wrong by thinking like a customer who’s new to the business.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
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Customer
Customers
Wrong
Business
Never
Thinking

More quotes by Richard Branson

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I decided there must be room for another airline when I spent two days trying to get through to People Express.
Richard Branson
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The risk is worth it. Mike would have been the first to say that.
Richard Branson
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
Richard Branson
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The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.
Richard Branson
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When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
Richard Branson
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One key to entrepreneurial success is to get a great group of people around you who believe in your idea.
Richard Branson
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In Syria, if [Bashar al-] Assad had just been a statesman and handed over the reigns in time, Syria would not be heading down the nightmare that it is today.
Richard Branson
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On conflicts, generally speaking, the world is a hell of a lot better to live in today than it was thirty years ago, despite what's going on in Syria. There are definitely hopeful signs that the world is moving, decade by decade, in the right direction.
Richard Branson
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I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.
Richard Branson
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Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.
Richard Branson
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I don't live my life thinking about if only. I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.
Richard Branson
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Screw it, let's do it - Just get on with it and do it
Richard Branson
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With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.
Richard Branson
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My definition of success? The more you are actively and practically engaged, the more successful you will feel.
Richard Branson
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Building a business is not rocket science, it's about having a great idea and seeing it through with integrity.
Richard Branson
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I set up this magazine called Student when I was 16, and I didn't do it to make money - I did it because I wanted to edit a magazine. There wasn't a national magazine run by students, for students. I didn't like the way I was being taught at school. I didn't like what was going on in the world, and I wanted to put it right.
Richard Branson
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Everything in your business can be outsourced... if you're not emotionally attached to doing it all.
Richard Branson
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An exceptional company is the one that gets all the little details right.
Richard Branson
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Every aspect of life is magnificent and wonderful. It's so important to keep fit and healthy.
Richard Branson
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Only a fool never changes his mind.
Richard Branson