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You can never go too far wrong by thinking like a customer who’s new to the business.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Customers
Wrong
Business
Never
Thinking
Like
Customer

More quotes by Richard Branson

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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard Branson
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Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
Richard Branson
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It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.
Richard Branson
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Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.
Richard Branson
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I have had a lot of fun pushing the boundaries on my balloon and kitesurf adventures, breaking some world records in the process, and I think this attitude of having fun whilst working hard is one that lends itself very well to successful entrepreneurship.
Richard Branson
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If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.
Richard Branson
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Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.
Richard Branson
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We will be producing supersonic planes which will go far, far faster than Concordes. New York to Tokyo could be less than an hour. You could be traveling at 19,000 miles an hour orbitally.
Richard Branson
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The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
Richard Branson
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The most important thing for entrepreneurs is not to be put off by failure.
Richard Branson
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I learnt from an early age this need to delegate responsibility out to other team members as there is just too much for one person to do themselves. What is the point of hiring talented team members if you don't give them the freedom to make the most of the chance you have given them?
Richard Branson
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
Richard Branson
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We're going where no one has gone before. There's no model to follow, nothing to copy. That is what makes this so exciting.
Richard Branson
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Embrace a mistake and learn from it don't regret them.
Richard Branson
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I just love every minute of my life. I love the variety. Every minute of every day I'm meeting fascinating new people, learning and working with wonderful teams of people creating wonderful things.
Richard Branson
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I'm not superstitious. I don't really believe in star signs, sorry, or superstitions.
Richard Branson
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Luck is when determination meets opportunity
Richard Branson
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The best advice I ever received? Simple: Have no regrets.
Richard Branson
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Play fair, be prepared for others to play dirty, and don't let them drag you into the mud.
Richard Branson
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Brave people don't live forever, but cautious people don't live at all.
Richard Branson