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Sometimes the riskiest decision you can make is to do nothing.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Make
Decision
Nothing
Sometimes

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However small a company, its founders should try to expand people's opportunities and choices.
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Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.
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Brands always mean something. If you don't define what the brand means, your competitors will
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I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience it is just a learning curve.
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And from, you know, small ideas, bigger ideas emerge. So we're starting with suborbital space flights and we'll then go into orbital space flights and, you know, maybe one day we'll send people on a one-way voyage into the depths of space as per the science fiction trips.
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I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.
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If you do something for fun and create the best possible product, then the profit will come.
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Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours
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As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.
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I'm not the sort of person who fears failure.
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My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.
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Money is for making things happen.
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Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.
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Life can seem rather unreal at times. Alive and well and loving one day. No longer there the next.
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The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.
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Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once.
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Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.
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I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
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Two heads are definitely better than one and by sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.
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