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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
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Educational
Aligned
Service
Customers
Customer
Products
Setting
Staff
Works
Product
Consistently
Level
Requires
Brand
Development
Harmony
Settings
Levels
Expectations
Brands
Whole
Inspire
Marketing

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Consider getting smaller in order to get bigger.
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If you have an idea that's going to make a big difference to people's lives, and other people are not doing it, you know, just say screw it, do it and get on with it, and give it a go.
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Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.
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Money is only interesting for what it lets you do and create.
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Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.
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LEARN FROM FAILURE. If you are an entrepreneur and your first venture wasn't a success, welcome to the club.
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As an entrepreneur, you've got to protect against the company going bust. And as an adventurer, you've got to protect against losing your life. It's even more important as an adventurer to get it right.
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Everybody has a camera on their phone these days, everybody wants a selfie or a picture, and the moment one person starts taking a picture everybody congregates around so I've become quite a fast walker. I don't like saying, No, to people but by walking fast one might be able to avoid the first photo.
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Right now I'm just delighted to be alive and to have had a nice long bath.
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I know enough to know that no man is an island.
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We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
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I have learnt more from my failures than my successes.
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It took me years to work out the difference between net and gross. In meetings I just used to say, 'Tell me if it's good or bad news.
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Communication: the thing humans forgot when we invented words.
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I never really felt secure until I was well into my 30s, because anytime I had success, I would invest in new projects.
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Money gives you the freedom to do with your time what you want to do with it
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At the end, entrepreneurship is not about wearing expensive suits and earning a lot of money. It is all about being true to yourself, to your values in life. Your dreams.
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Many assume my business success has brought me happiness. But the way I see it, I am successful because I am happy.
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I like to take chances on people, and whenever possible, promote from within - it sends a great message to everyone in the company when someone demonstrates a passion for the job and leadership skills at every step along the way and is rewarded with a leadership role.
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In Syria, if [Bashar al-] Assad had just been a statesman and handed over the reigns in time, Syria would not be heading down the nightmare that it is today.
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