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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
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Educational
Aligned
Service
Customers
Customer
Products
Setting
Staff
Works
Product
Consistently
Level
Requires
Brand
Development
Harmony
Settings
Levels
Expectations
Brands
Whole
Inspire
Marketing

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One of the best bits of advice I can give is, early on, when you're building a new business, try to find somebody to run it on a day-to-day basis to free yourself up to look at the bigger picture.
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Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
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The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.
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Money gives you the freedom to do with your time what you want to do with it
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I just think you need to spice up life every now and then with a bit of adventure and excitement.
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Your brand name is only as good as your reputation
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Engage your emotions at work. Your instincts and emotions are there to help you.
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People do not mind people who try things and fail. If you're a good entrepreneur, you're not going to succeed in every single thing you try. You've got to try to succeed at more things than fail.
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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
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To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can't guarantee it just by following someone else's formula.
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However tight things are, you still need to have the big picture at the forefront of your mind.
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Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.
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The quickest way to become a millionaire in the airline business is to start out as a billionaire.
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For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility.
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Money is for making things happen.
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Business is what concerns us. If you care about something enough to do something about it, you're in business
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Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do.
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When people warn me against doing something once my mind is made up, I grow increasingly determined to try it.
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Success comes from delegating, risk-taking and having a good TEAM!
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Money is a poor indicator of success.
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