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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Stories
Page
Good
Critical
Pages
Communication
Absolutely
Publicity
Fronts
Ads
Front
Infinitely
Story
Effective

More quotes by Richard Branson

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You don't learn to walk by following rules. You learn by doing, and by falling over.
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We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.
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Do not be embarrassed by your failures, learn from them and start again.
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And obviously, from our own personal point of view, the principal challenge is a personal challenge.
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Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
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With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.
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The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.
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I believe in benevolent dictatorship provided I am the dictator.
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Confidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.
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When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.
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If you are a new startup company, try not to arouse the interest or suspicion of your competition especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
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Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
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I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and that sequence of calls propels me forward.
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Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.
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If you want milk, don't sit on a stool in the middle of a field in the hope that a cow will back up to you.
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Grow internally first. Strengthen your bottom line first before considering external growth.
Richard Branson
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There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.
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I never wanted to be a businessman, I just wanted to change the world
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I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience it is just a learning curve.
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The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
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