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Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Story
Effective
Stories
Page
Good
Critical
Pages
Communication
Absolutely
Publicity
Fronts
Ads
Front
Infinitely

More quotes by Richard Branson

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You need lucky breaks to be successful.
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My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'
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I have always lived my life by thriving on opportunity and adventure. Some of the best ideas come out of the blue, and you have to keep an open mind to see their virtue.
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Ideas Are The Lifeblood Of Business. Capture Every Fleeting Idea And Drive For Change.
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We will eventually build space science labs and hotels, prodding the capability for missions beyond the orbit of the Earth. Our space-hotel guests will be able to take breath-taking excursions, flying a couple of hundred feet above the Moon's surface in small two-man spaceships. In time, we will launch missions to Mars and beyond.
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Realize that the people who are working with you, this is their life. You know, 80% of their time is spent at work. Make sure that they're proud of what they're doing, that they're enjoying what they're doing.
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We should focus on what people get done, not on how many hours or days worked. Just as we don't have a nine-to-five policy, we don't need a vacation policy.
Richard Branson
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I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: Don't sweat it: rules were meant to be broken.
Richard Branson
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I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it. Most of all, though, I try to have fun.
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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.
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The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
Richard Branson
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The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
Richard Branson
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Life can seem rather unreal at times. Alive and well and loving one day. No longer there the next.
Richard Branson
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There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.
Richard Branson
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Our model is to develop each business separately with its own shareholder and management - this way we can concentrate on the job in hand, rather than be part of some enormous and faceless conglomerate.
Richard Branson
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Although my spelling is still sometimes poor, I have managed to overcome the worst of my difficulties through training myself to concentrate.
Richard Branson
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You don't learn to walk by following rules. You learn by doing, and by falling over.
Richard Branson
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I've had many challenges - every entrepreneur does - it's the nature of the beast.
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You're offering a great service. People are tuning in. So continue to find great people, continue to do what you're doing. And do it better than your rivals. I know that's easier said than done.
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I myself have benefited from many mentors throughout my life.
Richard Branson