Quote

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Communication
Absolutely
Publicity
Fronts
Ads
Front
Infinitely
Story
Effective
Stories
Page
Good
Critical
Pages

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You're offering a great service. People are tuning in. So continue to find great people, continue to do what you're doing. And do it better than your rivals. I know that's easier said than done.
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The best way of learning about anything is by doing.
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If you are a new startup company, try not to arouse the interest or suspicion of your competition especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
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The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
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I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.
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Learn to live on the edge.
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The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.
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Take a chance - it's the best way to test yourself, have fund and push boundaries.
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Brands always mean something. If you don't define what the brand means, your competitors will
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Remember the to-do list but don't forget the to-be list.
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Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
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When you are starting a business or going down any challenging endeavor, you are bound to encounter challenges. You are going to hit many roadblocks and obstacles. These are obstacles that would make any sane person want to throw in the towel and quit. If you want your business to succeed, you can’t do that (duh).
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Bakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.
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If a chairman of a company visits Seattle, that chairman should take all the staff out in the evening and have a few drinks together, talk together and party together and not be embarrassed about the staff seeing the weaker side of you.
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Life is a series of ups and clowns. Make it worth your wild!
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People flourish if they’re praised.
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If you don’t enjoy it, don’t do it. You must love what you do.
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Have faith in yourself. Think yes not no. Live life to the full. Never give up.
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Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.
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