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Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it.

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
People
Bits
Adding
Getting
Virgins
Idea
Deliver
Able
Australia
Ideas
Impulse
Wells
Competition
Well
Blue
Love
Fun
Virgin

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I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing for entrepreneurs is not to be put off by failure.
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Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
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Loyal employees in any company create loyal customers, who in turn create happy shareholders.
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Records are made to be broken. It is in man's nature to continue to strive to do just that.
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When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.
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Have faith in yourself. Think yes not no. Live life to the full. Never give up.
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The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
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Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task
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Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
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Every business will face tough times.
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Many assume my business success has brought me happiness. But the way I see it, I am successful because I am happy.
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As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks otherwise you're going to sit in mothballs all day and do nothing.
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If you're lucky enough to have a few hundred thousand dollars in the bank account, that should be sufficient for your own personal needs, and anything more than that you've got to put to good use.
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In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.
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Mentorship is key to unlocking each of our entrepreneurial spirits.
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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.
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Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.
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It is not for me (to decide). It is up to the company to decide whether the price is fair or not.
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The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
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