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My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'

Richard Branson

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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Feelings
Today
Anything
Minute
Every
General
Never
Minutes
Life
Attitude
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Enjoy

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Put your passions to work to make this world a better place.
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You've got one go in life, so make the most of it.
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Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.
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The best way of learning about anything is by doing.
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No matter where my travels take me, my day starts with a good work out, preferably kitesurfing or tennis. Exercise puts me in the right state of mind for the day. Dedicating time in the morning to exercise your body will make a big difference when you have to focus your mind on the day's work.
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In the beginning it was just about the business - now it's about the brand.
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Be the best at what you do
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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
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One of the best bits of advice I can give is, early on, when you're building a new business, try to find somebody to run it on a day-to-day basis to free yourself up to look at the bigger picture.
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For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility.
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And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.
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LEARN FROM FAILURE. If you are an entrepreneur and your first venture wasn't a success, welcome to the club.
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It's worrying to think more than half the world's population lacks internet access and therefore lacks an equal opportunity to improve their lives.
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Loyal employees in any company create loyal customers, who in turn create happy shareholders.
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If you have an idea that's going to make a big difference to people's lives, and other people are not doing it, you know, just say screw it, do it and get on with it, and give it a go.
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We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.
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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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Everything in your business can be outsourced... if you're not emotionally attached to doing it all.
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If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.
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Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
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