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A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard Branson
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Richard Branson
Age: 74
Born: 1950
Born: July 18
Aircraft Pilot
Autobiographer
Balloonist
Business Magnate
Businessperson
Entrepreneur
Film Producer
High School Teacher
Investor
Sir Richard Branson
Richard Charles Nicholas Branson
Sir Richard Charles Nicholas Branson
Fun
Involving
Inspiration
Savings
Creative
Instincts
Success
Saving
Business
Investment
Life
Instinct
Exercise
Creativity
Billionaire
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What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
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To have created one of the most respected companies in the world. Not necessarily the biggest.
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A business is simply an idea to make other people's lives better.
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I am a believer in trying to treat people properly and trying to respond and making sure that I find the time to be courteous.
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It's far more difficult being a small-business owner starting a business than it is for me with thousands of people working for us and 400 companies. Building a business from scratch is 24 hours, 7 days a week, divorces, it's difficult to hold your family life together, it's bloody hard work and only one word really matters - and that's surviving.
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I'm a lad of the '60s. I started a magazine to try and end the Vietnam war, but it was a number of years before I had the profile, the financial resources and the time to do more.
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Bakers bake bread, accountants manage accounts and entrepreneurs turn ideas into reality.
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My definition of success? The more you are actively and practically engaged, the more successful you will feel.
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Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
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And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.
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To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
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We will be producing supersonic planes which will go far, far faster than Concordes. New York to Tokyo could be less than an hour. You could be traveling at 19,000 miles an hour orbitally.
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To succeed in business you need to be original, but you also need to understand what your customers want.
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A company's employees are its greatest asset and your people are your product
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I find it very difficult to think of mistakes not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.
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Mentorship is key to unlocking each of our entrepreneurial spirits.
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Fun is one of the most important - and underrated - ingredients in any successful venture. If you're not having fun, then it's probably time to call it quits and try something else.
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Leading by fear is a lot of companies' approach, and a horrible way for people to exist in their lives, when most of your life is spent at work.
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