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Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

Renzo Rosso

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Renzo Rosso
Age: 69
Born: 1955
Born: September 15
Entrepreneur
Fashion Designer
Still
Brands
Ideas
Consumers
Love
Lifestyle
Pioneered
Luxury
Denim
Drive
Encompasses
Market
Diesel
Idea
Mentality
Stills
Brand

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I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.
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