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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Needs
Extremely
Like
Pleasant
Communicate
Easily
Terms
Term
Clarifies
Actually
Communicating
Need
Directed

More quotes by Rem Koolhaas

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I am incredibly bad at predicting the future I am only smart enough to observe the present and listen to my intuition about tendencies.
Rem Koolhaas
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Lagos was the ultimate dysfunctional city - but actually, in terms of all the initiatives and ingenuity, it mobilised an incredibly beautiful, almost utopian landscape of independence and agency.
Rem Koolhaas
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One cannot completely avoid this landmark character with large buildings such as these. But the city itself is also gigantic.
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Nigeria [in 1990] was all rumour, an unbelievable amount of rumour - largely about crime and almost mythical manifestations of evil.
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That has been another interesting discovery: that basically a city [Lagos] could recover from a really deep, deep, deep pit.
Rem Koolhaas
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A building has at least two lives - the one imagined by its maker and the life it lives afterward - and they are never the same.
Rem Koolhaas
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Journalists seem mostly interested in what brand of shoes I wear.
Rem Koolhaas
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Architecture is a dangerous mix of power and importance.
Rem Koolhaas
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In Lagos there's a really strong case to resurrect strong parts. Embedded in all of it are some amazing pieces of planning, amazing pieces of engineering and interaction. For instance, the campus of Lagos University is stunningly beautiful, efficient and generous, and that needs to be recognised and preserved.
Rem Koolhaas
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The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox.
Rem Koolhaas
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Evil can also be beautiful. The Coliseum in Rome, for example, a wonderful structure with an awful past. Just think about the bloody gladiator fights there.
Rem Koolhaas
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Architects work in two ways. One is to respond precisely to a client's needs or demands. Another is to look at what the client asks and reinterpret it.
Rem Koolhaas
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In this branch of utopian real estate, architecture is no longer the art of designing buildings so much as the brutal skyward extrusion of whatever site the developer has managed to assemble.
Rem Koolhaas
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We discovered a person in Lagos who had a fish stall, and within a single square metre she carried two children all the way to Harvard. She supported an unbelievable escape of her children into education. In that sense it was a city completed pixillated, and every pixel contained amazing stories.
Rem Koolhaas
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The thing is that I have a really intense, almost compulsive need to record. But it doesn't end there, because what I record is somehow transformed into a creative thing. There is a continuity. Recording is the beginning of a conceptual production. I am somehow collapsing the two - recording and producing - into a single event.
Rem Koolhaas
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There is no plateau of resting or stabilising. Once you are interested in how things evolve, you have a kind of never-ending perspective, because it means you are interested in articulating the evolution, and therefore the potential change, the potential redefinition.
Rem Koolhaas
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As more and more architecture is finally unmasked as the mere organization of flow - shopping centers, airports - it is evident that circulation is what makes or breaks public architecture.
Rem Koolhaas
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The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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We live in an almost perfect stillness and work with incredible urgency.
Rem Koolhaas
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The stronger the identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction.
Rem Koolhaas