Quote

Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
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Actually
Communicating
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Directed
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Extremely
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Pleasant
Communicate
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More quotes by Rem Koolhaas

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Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill.
Rem Koolhaas
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Not many architects have the luxury to reject significant things.
Rem Koolhaas
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Our office acts like a kind of educational establishment and we are very careful who we educate.
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If you have this reputation you can sit back and endure it, or you can try to do things with it.
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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
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Architecture is a dangerous mix of power and importance.
Rem Koolhaas
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The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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Beauty isn't what I'm primarily interested in [in architecture]. I think appropriateness is more important.
Rem Koolhaas
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Sustainability has become an ornament.
Rem Koolhaas
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Asia is still dominated by skyscrapers. I hope that, in European cities, it will become a declining trend. They were almost never necessary.
Rem Koolhaas
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The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox.
Rem Koolhaas
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That has been my entire life story. Running against the current and running with the current. Sometimes running with the current is underestimated. The acceptance of certain realities doesn’t preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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In this branch of utopian real estate, architecture is no longer the art of designing buildings so much as the brutal skyward extrusion of whatever site the developer has managed to assemble.
Rem Koolhaas
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Lagos has also had a particular effect on my career. I was there early, and although it was a courageous step to go there and invest on this scale - I went there maybe 20 times - it's also been also super-controversial. There's an old school of thought that somebody like me has no place to go there.Because of colonialism and so on.
Rem Koolhaas
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Lagos was the ultimate dysfunctional city - but actually, in terms of all the initiatives and ingenuity, it mobilised an incredibly beautiful, almost utopian landscape of independence and agency.
Rem Koolhaas
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The Metropolis strives to reach a mythical point where the world is completely fabricated by man, so that it absolutely coincides with his desires.
Rem Koolhaas
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The word 'celebrity' and the word 'architect' are basically incompatible.
Rem Koolhaas
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I am incredibly bad at predicting the future I am only smart enough to observe the present and listen to my intuition about tendencies.
Rem Koolhaas
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Our society can no longer tolerate ugliness. You see that in cars, sofas and women. [But] ugliness also has a right to exist.
Rem Koolhaas
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The stronger the identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction.
Rem Koolhaas