Quote

Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
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Clarifies
Actually
Communicating
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Directed
Needs
Extremely
Like
Pleasant
Communicate
Easily

More quotes by Rem Koolhaas

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Architecture is a hazardous mixture of omnipotence and impotence. It is by definition a c h a o t i c a d v e n t u r e... In other words, the utopian enterprise.
Rem Koolhaas
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You need to look at inequality as a typical condition of modern society.
Rem Koolhaas
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The Metropolis strives to reach a mythical point where the world is completely fabricated by man, so that it absolutely coincides with his desires.
Rem Koolhaas
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There's nothing Dutch about my architecture.
Rem Koolhaas
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The thing is that I have a really intense, almost compulsive need to record. But it doesn't end there, because what I record is somehow transformed into a creative thing. There is a continuity. Recording is the beginning of a conceptual production. I am somehow collapsing the two - recording and producing - into a single event.
Rem Koolhaas
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As more and more architecture is finally unmasked as the mere organization of flow - shopping centers, airports - it is evident that circulation is what makes or breaks public architecture.
Rem Koolhaas
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There is no plateau of resting or stabilising. Once you are interested in how things evolve, you have a kind of never-ending perspective, because it means you are interested in articulating the evolution, and therefore the potential change, the potential redefinition.
Rem Koolhaas
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Evil can also be beautiful. The Coliseum in Rome, for example, a wonderful structure with an awful past. Just think about the bloody gladiator fights there.
Rem Koolhaas
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Journalists seem mostly interested in what brand of shoes I wear.
Rem Koolhaas
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Our office acts like a kind of educational establishment and we are very careful who we educate.
Rem Koolhaas
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In Lagos there's a really strong case to resurrect strong parts. Embedded in all of it are some amazing pieces of planning, amazing pieces of engineering and interaction. For instance, the campus of Lagos University is stunningly beautiful, efficient and generous, and that needs to be recognised and preserved.
Rem Koolhaas
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The word 'celebrity' and the word 'architect' are basically incompatible.
Rem Koolhaas
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That has been another interesting discovery: that basically a city [Lagos] could recover from a really deep, deep, deep pit.
Rem Koolhaas
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Architecture is a dangerous mix of power and importance.
Rem Koolhaas
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But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
Rem Koolhaas
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Lagos was the ultimate dysfunctional city - but actually, in terms of all the initiatives and ingenuity, it mobilised an incredibly beautiful, almost utopian landscape of independence and agency.
Rem Koolhaas
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When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed.
Rem Koolhaas
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The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas
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The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox.
Rem Koolhaas
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Beauty isn't what I'm primarily interested in [in architecture]. I think appropriateness is more important.
Rem Koolhaas