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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Communicate
Easily
Terms
Term
Clarifies
Actually
Communicating
Need
Directed
Needs
Extremely
Like
Pleasant

More quotes by Rem Koolhaas

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Infrastructure is much more important than architecture.
Rem Koolhaas
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Nigeria [in 1990] was all rumour, an unbelievable amount of rumour - largely about crime and almost mythical manifestations of evil.
Rem Koolhaas
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Journalists seem mostly interested in what brand of shoes I wear.
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The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox.
Rem Koolhaas
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The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas
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Let's put it this way: One can be happy or unhappy in a building. But some buildings make us more depressed than others.
Rem Koolhaas
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There's nothing Dutch about my architecture.
Rem Koolhaas
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The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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The stronger the identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction.
Rem Koolhaas
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There is no plateau of resting or stabilising. Once you are interested in how things evolve, you have a kind of never-ending perspective, because it means you are interested in articulating the evolution, and therefore the potential change, the potential redefinition.
Rem Koolhaas
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I am incredibly bad at predicting the future I am only smart enough to observe the present and listen to my intuition about tendencies.
Rem Koolhaas
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The beauty of my profession [architecture] lies in its randomness and surprise. And don't think I can choose my projects. I have to build what's offered to me.
Rem Koolhaas
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One cannot completely avoid this landmark character with large buildings such as these. But the city itself is also gigantic.
Rem Koolhaas
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When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed.
Rem Koolhaas
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Our society can no longer tolerate ugliness. You see that in cars, sofas and women. [But] ugliness also has a right to exist.
Rem Koolhaas
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That has been my entire life story. Running against the current and running with the current. Sometimes running with the current is underestimated. The acceptance of certain realities doesn’t preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living.
Rem Koolhaas
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Our office acts like a kind of educational establishment and we are very careful who we educate.
Rem Koolhaas
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Evil can also be beautiful. The Coliseum in Rome, for example, a wonderful structure with an awful past. Just think about the bloody gladiator fights there.
Rem Koolhaas
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Architecture is a dangerous mix of power and importance.
Rem Koolhaas