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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Needs
Extremely
Like
Pleasant
Communicate
Easily
Terms
Term
Clarifies
Actually
Communicating
Need
Directed

More quotes by Rem Koolhaas

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You need to look at inequality as a typical condition of modern society.
Rem Koolhaas
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But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
Rem Koolhaas
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In this branch of utopian real estate, architecture is no longer the art of designing buildings so much as the brutal skyward extrusion of whatever site the developer has managed to assemble.
Rem Koolhaas
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There's nothing Dutch about my architecture.
Rem Koolhaas
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The beauty of my profession [architecture] lies in its randomness and surprise. And don't think I can choose my projects. I have to build what's offered to me.
Rem Koolhaas
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Lagos has also had a particular effect on my career. I was there early, and although it was a courageous step to go there and invest on this scale - I went there maybe 20 times - it's also been also super-controversial. There's an old school of thought that somebody like me has no place to go there.Because of colonialism and so on.
Rem Koolhaas
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We discovered a person in Lagos who had a fish stall, and within a single square metre she carried two children all the way to Harvard. She supported an unbelievable escape of her children into education. In that sense it was a city completed pixillated, and every pixel contained amazing stories.
Rem Koolhaas
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We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living.
Rem Koolhaas
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The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times.
Rem Koolhaas
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That has been my entire life story. Running against the current and running with the current. Sometimes running with the current is underestimated. The acceptance of certain realities doesn’t preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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I like fashion, whether or not it's overpriced, because it creates a sense of the sublime with relatively few means.
Rem Koolhaas
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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Rem Koolhaas
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The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox.
Rem Koolhaas
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Beauty isn't what I'm primarily interested in [in architecture]. I think appropriateness is more important.
Rem Koolhaas
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Nigeria [in 1990] was all rumour, an unbelievable amount of rumour - largely about crime and almost mythical manifestations of evil.
Rem Koolhaas
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Sustainability has become an ornament.
Rem Koolhaas
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Architecture is a hazardous mixture of omnipotence and impotence. It is by definition a c h a o t i c a d v e n t u r e... In other words, the utopian enterprise.
Rem Koolhaas
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Our society can no longer tolerate ugliness. You see that in cars, sofas and women. [But] ugliness also has a right to exist.
Rem Koolhaas
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In Lagos there's a really strong case to resurrect strong parts. Embedded in all of it are some amazing pieces of planning, amazing pieces of engineering and interaction. For instance, the campus of Lagos University is stunningly beautiful, efficient and generous, and that needs to be recognised and preserved.
Rem Koolhaas