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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Easily
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More quotes by Rem Koolhaas

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The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas
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That has been another interesting discovery: that basically a city [Lagos] could recover from a really deep, deep, deep pit.
Rem Koolhaas
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That has been my entire life story. Running against the current and running with the current. Sometimes running with the current is underestimated. The acceptance of certain realities doesn’t preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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Architects work in two ways. One is to respond precisely to a client's needs or demands. Another is to look at what the client asks and reinterpret it.
Rem Koolhaas
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If you have this reputation you can sit back and endure it, or you can try to do things with it.
Rem Koolhaas
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Architecture is a rare collective profession: it's always exercised by groups. There is an essential modesty, which is a complete contradiction to the notion of a star.
Rem Koolhaas
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There's nothing Dutch about my architecture.
Rem Koolhaas
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Architecture is a dangerous mix of power and importance.
Rem Koolhaas
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Evil can also be beautiful. The Coliseum in Rome, for example, a wonderful structure with an awful past. Just think about the bloody gladiator fights there.
Rem Koolhaas
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Asia is still dominated by skyscrapers. I hope that, in European cities, it will become a declining trend. They were almost never necessary.
Rem Koolhaas
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The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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One cannot completely avoid this landmark character with large buildings such as these. But the city itself is also gigantic.
Rem Koolhaas
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Not many architects have the luxury to reject significant things.
Rem Koolhaas
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There is no plateau of resting or stabilising. Once you are interested in how things evolve, you have a kind of never-ending perspective, because it means you are interested in articulating the evolution, and therefore the potential change, the potential redefinition.
Rem Koolhaas
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Lagos has also had a particular effect on my career. I was there early, and although it was a courageous step to go there and invest on this scale - I went there maybe 20 times - it's also been also super-controversial. There's an old school of thought that somebody like me has no place to go there.Because of colonialism and so on.
Rem Koolhaas
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Journalists seem mostly interested in what brand of shoes I wear.
Rem Koolhaas
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Nigeria [in 1990] was all rumour, an unbelievable amount of rumour - largely about crime and almost mythical manifestations of evil.
Rem Koolhaas
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As more and more architecture is finally unmasked as the mere organization of flow - shopping centers, airports - it is evident that circulation is what makes or breaks public architecture.
Rem Koolhaas
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We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living.
Rem Koolhaas
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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Rem Koolhaas