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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Need
Directed
Needs
Extremely
Like
Pleasant
Communicate
Easily
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Clarifies
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More quotes by Rem Koolhaas

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Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times.
Rem Koolhaas
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As more and more architecture is finally unmasked as the mere organization of flow - shopping centers, airports - it is evident that circulation is what makes or breaks public architecture.
Rem Koolhaas
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The word 'celebrity' and the word 'architect' are basically incompatible.
Rem Koolhaas
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Our society can no longer tolerate ugliness. You see that in cars, sofas and women. [But] ugliness also has a right to exist.
Rem Koolhaas
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But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
Rem Koolhaas
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In this branch of utopian real estate, architecture is no longer the art of designing buildings so much as the brutal skyward extrusion of whatever site the developer has managed to assemble.
Rem Koolhaas
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We discovered a person in Lagos who had a fish stall, and within a single square metre she carried two children all the way to Harvard. She supported an unbelievable escape of her children into education. In that sense it was a city completed pixillated, and every pixel contained amazing stories.
Rem Koolhaas
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If you have this reputation you can sit back and endure it, or you can try to do things with it.
Rem Koolhaas
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Miami Beach is a completely interesting hybrid because it is, on the one hand, a resort and, on the other hand, a real city. This condition of city and water on two sides I think is really amazing. And in the heart of that city, it has put an enormous convention center, an enormous physical presence.
Rem Koolhaas
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There is no plateau of resting or stabilising. Once you are interested in how things evolve, you have a kind of never-ending perspective, because it means you are interested in articulating the evolution, and therefore the potential change, the potential redefinition.
Rem Koolhaas
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Sustainability has become an ornament.
Rem Koolhaas
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Infrastructure is much more important than architecture.
Rem Koolhaas
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A building has at least two lives - the one imagined by its maker and the life it lives afterward - and they are never the same.
Rem Koolhaas
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Beauty isn't what I'm primarily interested in [in architecture]. I think appropriateness is more important.
Rem Koolhaas
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The luxury of our position now is that we can almost assemble any team to address any issue.
Rem Koolhaas
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Lagos was the ultimate dysfunctional city - but actually, in terms of all the initiatives and ingenuity, it mobilised an incredibly beautiful, almost utopian landscape of independence and agency.
Rem Koolhaas
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Manhattan has no choice but the skyward extrusion of the Grid itself only the Skyscraper offers business the wide-open spaces of a man-made Wild West, a frontier in the sky.
Rem Koolhaas
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In Lagos there's a really strong case to resurrect strong parts. Embedded in all of it are some amazing pieces of planning, amazing pieces of engineering and interaction. For instance, the campus of Lagos University is stunningly beautiful, efficient and generous, and that needs to be recognised and preserved.
Rem Koolhaas
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Nigeria [in 1990] was all rumour, an unbelievable amount of rumour - largely about crime and almost mythical manifestations of evil.
Rem Koolhaas
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When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed.
Rem Koolhaas