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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Actually
Communicating
Need
Directed
Needs
Extremely
Like
Pleasant
Communicate
Easily
Terms
Term
Clarifies

More quotes by Rem Koolhaas

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The word 'celebrity' and the word 'architect' are basically incompatible.
Rem Koolhaas
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There's nothing Dutch about my architecture.
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Miami Beach is a completely interesting hybrid because it is, on the one hand, a resort and, on the other hand, a real city. This condition of city and water on two sides I think is really amazing. And in the heart of that city, it has put an enormous convention center, an enormous physical presence.
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I am incredibly bad at predicting the future I am only smart enough to observe the present and listen to my intuition about tendencies.
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We discovered a person in Lagos who had a fish stall, and within a single square metre she carried two children all the way to Harvard. She supported an unbelievable escape of her children into education. In that sense it was a city completed pixillated, and every pixel contained amazing stories.
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Architects work in two ways. One is to respond precisely to a client's needs or demands. Another is to look at what the client asks and reinterpret it.
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I like fashion, whether or not it's overpriced, because it creates a sense of the sublime with relatively few means.
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The stronger the identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction.
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The Metropolis strives to reach a mythical point where the world is completely fabricated by man, so that it absolutely coincides with his desires.
Rem Koolhaas
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That has been another interesting discovery: that basically a city [Lagos] could recover from a really deep, deep, deep pit.
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Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times.
Rem Koolhaas
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Sustainability has become an ornament.
Rem Koolhaas
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Let's put it this way: One can be happy or unhappy in a building. But some buildings make us more depressed than others.
Rem Koolhaas
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One cannot completely avoid this landmark character with large buildings such as these. But the city itself is also gigantic.
Rem Koolhaas
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Manhattan has no choice but the skyward extrusion of the Grid itself only the Skyscraper offers business the wide-open spaces of a man-made Wild West, a frontier in the sky.
Rem Koolhaas
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The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas
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Manhattan has generated a shameless architecture that has been loved in direct proportion to its defiant lack of self-hatred, has been respected exactly to the degree that it went too far.
Rem Koolhaas
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Infrastructure is much more important than architecture.
Rem Koolhaas
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The beauty of my profession [architecture] lies in its randomness and surprise. And don't think I can choose my projects. I have to build what's offered to me.
Rem Koolhaas
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Asia is still dominated by skyscrapers. I hope that, in European cities, it will become a declining trend. They were almost never necessary.
Rem Koolhaas