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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Needs
Extremely
Like
Pleasant
Communicate
Easily
Terms
Term
Clarifies
Actually
Communicating
Need
Directed

More quotes by Rem Koolhaas

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Architecture is a hazardous mixture of omnipotence and impotence. It is by definition a c h a o t i c a d v e n t u r e... In other words, the utopian enterprise.
Rem Koolhaas
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That has been my entire life story. Running against the current and running with the current. Sometimes running with the current is underestimated. The acceptance of certain realities doesn’t preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill.
Rem Koolhaas
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The stronger the identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction.
Rem Koolhaas
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The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas
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There's something really interesting about current urbanism: the only model is the universal model, and there is increasingly incapacity to consider the virtues and the qualities that are there, and then to build on them. The only thing is complete transformation.
Rem Koolhaas
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Lagos has also had a particular effect on my career. I was there early, and although it was a courageous step to go there and invest on this scale - I went there maybe 20 times - it's also been also super-controversial. There's an old school of thought that somebody like me has no place to go there.Because of colonialism and so on.
Rem Koolhaas
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I am incredibly bad at predicting the future I am only smart enough to observe the present and listen to my intuition about tendencies.
Rem Koolhaas
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Architects work in two ways. One is to respond precisely to a client's needs or demands. Another is to look at what the client asks and reinterpret it.
Rem Koolhaas
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Manhattan has generated a shameless architecture that has been loved in direct proportion to its defiant lack of self-hatred, has been respected exactly to the degree that it went too far.
Rem Koolhaas
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There's nothing Dutch about my architecture.
Rem Koolhaas
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Let's put it this way: One can be happy or unhappy in a building. But some buildings make us more depressed than others.
Rem Koolhaas
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Our society can no longer tolerate ugliness. You see that in cars, sofas and women. [But] ugliness also has a right to exist.
Rem Koolhaas
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The luxury of our position now is that we can almost assemble any team to address any issue.
Rem Koolhaas
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We discovered a person in Lagos who had a fish stall, and within a single square metre she carried two children all the way to Harvard. She supported an unbelievable escape of her children into education. In that sense it was a city completed pixillated, and every pixel contained amazing stories.
Rem Koolhaas
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As more and more architecture is finally unmasked as the mere organization of flow - shopping centers, airports - it is evident that circulation is what makes or breaks public architecture.
Rem Koolhaas
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But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
Rem Koolhaas
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Manhattan has no choice but the skyward extrusion of the Grid itself only the Skyscraper offers business the wide-open spaces of a man-made Wild West, a frontier in the sky.
Rem Koolhaas
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When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed.
Rem Koolhaas
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Our office acts like a kind of educational establishment and we are very careful who we educate.
Rem Koolhaas