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Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

Rem Koolhaas

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Rem Koolhaas
Age: 80
Born: 1944
Born: January 1
Architect
Urban Planner
Writer
R'dam
Remment Lucas Koolhaas
Remment Koolhaas
Need
Directed
Needs
Extremely
Like
Pleasant
Communicate
Easily
Terms
Term
Clarifies
Actually
Communicating

More quotes by Rem Koolhaas

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Miami Beach is a completely interesting hybrid because it is, on the one hand, a resort and, on the other hand, a real city. This condition of city and water on two sides I think is really amazing. And in the heart of that city, it has put an enormous convention center, an enormous physical presence.
Rem Koolhaas
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The word 'celebrity' and the word 'architect' are basically incompatible.
Rem Koolhaas
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Lagos was the ultimate dysfunctional city - but actually, in terms of all the initiatives and ingenuity, it mobilised an incredibly beautiful, almost utopian landscape of independence and agency.
Rem Koolhaas
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Architecture is a dangerous mix of power and importance.
Rem Koolhaas
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The acceptance of certain realities doesn't preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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As more and more architecture is finally unmasked as the mere organization of flow - shopping centers, airports - it is evident that circulation is what makes or breaks public architecture.
Rem Koolhaas
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The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox.
Rem Koolhaas
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But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
Rem Koolhaas
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The beauty of my profession [architecture] lies in its randomness and surprise. And don't think I can choose my projects. I have to build what's offered to me.
Rem Koolhaas
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That has been my entire life story. Running against the current and running with the current. Sometimes running with the current is underestimated. The acceptance of certain realities doesn’t preclude idealism. It can lead to certain breakthroughs.
Rem Koolhaas
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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Rem Koolhaas
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There's nothing Dutch about my architecture.
Rem Koolhaas
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We live in an almost perfect stillness and work with incredible urgency.
Rem Koolhaas
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A building has at least two lives - the one imagined by its maker and the life it lives afterward - and they are never the same.
Rem Koolhaas
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Each building has to be beautiful, but cheap and fast, but it lasts forever. That is already an incredible battery of seemingly contradictory demands. So yes, I'm definitely perhaps contradictory person, but I operate in very contradictory times.
Rem Koolhaas
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Our society can no longer tolerate ugliness. You see that in cars, sofas and women. [But] ugliness also has a right to exist.
Rem Koolhaas
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The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas
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In Lagos there's a really strong case to resurrect strong parts. Embedded in all of it are some amazing pieces of planning, amazing pieces of engineering and interaction. For instance, the campus of Lagos University is stunningly beautiful, efficient and generous, and that needs to be recognised and preserved.
Rem Koolhaas
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Nigeria [in 1990] was all rumour, an unbelievable amount of rumour - largely about crime and almost mythical manifestations of evil.
Rem Koolhaas
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You need to look at inequality as a typical condition of modern society.
Rem Koolhaas