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In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.

Reed Hastings

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Reed Hastings
Age: 65
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Movies
Pretty
Term
Shows
Long
Believe
Businesses
Like
Opera
Novel

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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
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I hate the photo shoots. I hate all that stuff.
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Interactivity and a better experience aren't always the same thing.
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
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Our brand at Netflix is really focused on movies and TV shows.
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
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Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is?
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
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Taking smart risks can be very gratifying.
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
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I watch mostly independent films.
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
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