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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Episodes
Brand
Brands
Watches
Watch
Binge
Ability
Viewing
Shows
Hooked
Really
Episode

More quotes by Reed Hastings

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Interactivity and a better experience aren't always the same thing.
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
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Be big, fast and flexible.
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
Reed Hastings
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
Reed Hastings
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I think there will be 20 years of evolution from linear broadcast to internet television.
Reed Hastings
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
Reed Hastings
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
Reed Hastings
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
Reed Hastings
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
Reed Hastings
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I don't know of any Internet service that opens on a regional basis.
Reed Hastings
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
Reed Hastings
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings