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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Really
Episode
Episodes
Brand
Brands
Watches
Watch
Binge
Ability
Viewing
Shows
Hooked

More quotes by Reed Hastings

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I think there will be 20 years of evolution from linear broadcast to internet television.
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On the Internet you get continuous innovation, so every year the streams are a little better.
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I don't know of any Internet service that opens on a regional basis.
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
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I hate the photo shoots. I hate all that stuff.
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
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I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
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Taking smart risks can be very gratifying.
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
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I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings
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If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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Interactivity and a better experience aren't always the same thing.
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
Reed Hastings