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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Episodes
Brand
Brands
Watches
Watch
Binge
Viewing
Ability
Hooked
Shows
Episode
Really

More quotes by Reed Hastings

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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
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If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
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Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is?
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Be big, fast and flexible.
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I don't know of any Internet service that opens on a regional basis.
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Our brand at Netflix is really focused on movies and TV shows.
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When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
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I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
Reed Hastings
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
Reed Hastings
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
Reed Hastings