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Our brand at Netflix is really focused on movies and TV shows.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Really
Brand
Brands
Focused
Movies
Shows

More quotes by Reed Hastings

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I think there will be 20 years of evolution from linear broadcast to internet television.
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
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Be big, fast and flexible.
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
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I hate the photo shoots. I hate all that stuff.
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
Reed Hastings
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
Reed Hastings
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Taking smart risks can be very gratifying.
Reed Hastings
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
Reed Hastings
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
Reed Hastings
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In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
Reed Hastings
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On the Internet you get continuous innovation, so every year the streams are a little better.
Reed Hastings
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I don't know of any Internet service that opens on a regional basis.
Reed Hastings
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings