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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
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Humans
Age
Computers
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Story
Ingredients
Long
Fact
Mere
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Facts
Computer
People
Stories
Internet
Back
Progress
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Technology
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
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On the Internet you get continuous innovation, so every year the streams are a little better.
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
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I watch mostly independent films.
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
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Taking smart risks can be very gratifying.
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
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Interactivity and a better experience aren't always the same thing.
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Be big, fast and flexible.
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
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I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
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