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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Someone
Vitamins
Problem
Ache
Like
Whereas
Solve
Market
General
Particular
Solves
Nice
Aspirin

More quotes by Reed Hastings

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I hate the photo shoots. I hate all that stuff.
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In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
Reed Hastings
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Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is?
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
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Interactivity and a better experience aren't always the same thing.
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
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I think there will be 20 years of evolution from linear broadcast to internet television.
Reed Hastings
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
Reed Hastings
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
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On the Internet you get continuous innovation, so every year the streams are a little better.
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
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I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
Reed Hastings
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Our brand at Netflix is really focused on movies and TV shows.
Reed Hastings
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
Reed Hastings
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings
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When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.
Reed Hastings
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
Reed Hastings
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings