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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Something
Brilliant
Think
Weakness
Thinking
Truly
People
Strength
Success
Business
Happens
Take
Marketing

More quotes by Reed Hastings

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I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
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Taking smart risks can be very gratifying.
Reed Hastings
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Interactivity and a better experience aren't always the same thing.
Reed Hastings
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
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Be big, fast and flexible.
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
Reed Hastings
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
Reed Hastings
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If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
Reed Hastings
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
Reed Hastings
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
Reed Hastings
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Our brand at Netflix is really focused on movies and TV shows.
Reed Hastings
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
Reed Hastings
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I don't know of any Internet service that opens on a regional basis.
Reed Hastings
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
Reed Hastings
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Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is?
Reed Hastings